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The pace of narrative changes definitely feels faster than it did a few years ago. Personally, I’ve found it more effective to separate the headlines from the fundamentals. News can drive short-term price action, but over longer periods, earnings growth, free cash flow, competitive advantages, and valuation tend to have a much bigger influence on returns.
One thing that’s helped me filter signal from noise is asking a simple question: **Has the company’s long-term business actually changed, or is it just the market narrative that’s changed?** If the fundamentals are intact, I try not to let daily headlines dictate my investment decisions. Volatility is inevitable, but having a disciplined process makes it much easier to stay focused when the market’s attention shifts from one theme to the next.
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